small package, BIG REVOLUTION

The BD Veritor System represents a paradigm shift in rapid diagnostic testing in the physician’s office — a highly accuratein-office test result. The creative challenge out launching was to communicate the sophistication of the system – while also showing the simplicity and the ease of use.

The small package BIG REVOLUTION campaign provided the solution—the perfect creative execution to show how simple and compact the system is, while also reminding physicians that this is a departure from the tests they are currently using.

See the Campaign